A classic example of business self-sabotage

We hear a lot of stories about business self-sabotage in the work that we do but this example is an absolute classic. https://youtu.be/59d19Y9nMss In this short session, I want to tell you a story, a real classic example of business self-sabotage in the hope that you...

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How often should you send out marketing emails?

We regularly hear the question  "How often should you send out marketing emails?" so this post should begin to answer that question for you: https://youtu.be/MaOW1FhR7XA TRANSCRIPT In today's snippet, I want to just talk about a topic that is, actually, pretty big on...

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How to make photos work for your website

Why your photos have a job to do Images capture the viewer’s attention and hold it for a moment, they are being processed in their head far quicker than your copy, no matter how relevant and carefully written. Images need to support and enhance your web site's message...

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Make It Easy For Customers To Buy From You

These days it's vital to Make It Easy For Customers To Buy From You.  But here's an example of where a global payment processing company got it badly wrong: https://youtu.be/6Ufl6F9ZAgo TRANSCRIPT In today's snippet, I would like to tell you a story about something...

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GUEST POST – How copywriters can solve business problems

This post has been contributed by Ian Calcutt of cutjargon.com Looking through my recent work folders I was struck by how diverse the jobs were.  But I also realised that copywriters can solve business problems, and here's how: Over the last few months I edited blog...

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A simple way to get competitive advantage

It's not as difficult as you might think to get competitive advantage in your marketplace. This short video will show you why: https://youtu.be/gaJqrxECvrs TRANSCRIPT Today, I'm going to teach you a very simple way to get competitive advantage in your marketplace. But...

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How To Find The Time To Write Regular Blog Posts

We're regularly asked about "How To Find The Time To Write Regular Blog Posts" by clients and contacts so hopefully this video and blog post will help: https://youtu.be/aQBvEZPBo6E TRANSCRIPT Hi, guys. It's Karl here, and welcome to another marketing snippet to help...

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How To Improve Sales With Better Follow-up

We regularly get calls from potential clients asking whether we can coach them in How To Improve Sales.  So here's some ideas on How To Improve Sales With Better Follow-up: https://youtu.be/Z-X4c9FFZPU Today's snippet is all about the number one key to sales success....

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3 Simple Ways To Improve Your Networking

Now, in today's video, I want to go on a bit of a rant. Those that know me will probably say that I'm fairly good at ranting, but this particular one revolves around an event that I went to just over a week ago, and it's a bit like trying to avoid making simple...

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