Hi there,

here is the audio recording from my talk at Meet n Mingle in Leicester on Wednesday 4th December 2013.

The key messages are:

  1. Know your market (who you’re selling to)
  2. Know what they are likely to respond to (what you will say to them)
  3. work out the channels you’ll need to reach your market (how you will get the message across?)

You can listen using the media player below:


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