Web Marketing Blog

Increase average sale value – 3 simple ways

In this post we're going to share with you three simple ways to increase average sale value. https://youtu.be/5V-v18pWq_Q TRANSCRIPT Okay. So there’s three ways of growing your business, typically get more customers get your customers to spend more and get your...

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Consistency of brand and why it’s important

Here we’re going to look at consistency of brand and why it’s important.   Making sure your brand is consistent wherever your business is visible can mean greater recognition and improved market awareness. https://youtu.be/PYx7a-JACsg TRANSCRIPT What is brand again?...

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A picture paints a thousand words – Pro photography tips

This blog post has been kindly written by our good friend Joanne Withers We’ve all heard the saying, ‘A picture paints a thousand words’ and in today’s ever increasing digital world, it becomes more apparent every day. With an average time of 3 - 7 seconds to grab the...

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SEO Trends for 2018 – our views

OK, so we don't have a Crystal Ball but here's our view on the SEO trends for 2018.   These pointers will help your website and your business do better in 2018 and beyond. https://youtu.be/CSCHTfaX8Xs TRANSCRIPT Today I'm going to share with you what I believe are...

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A simple tip to improve your effectiveness on LinkedIn

Here's a simple tip to improve your effectiveness on LinkedIn. https://youtu.be/WyoNLx6KNGw TRANSCRIPT Now, there's very few people in the business world who haven't heard of the social media, LinkedIn. If you haven't, well seriously, where have you been? But the...

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Business library – Why you should have one

In our view, learning should be a daily thing if you run a business and that is why you should have a business library. https://youtu.be/u75DT45_63k So you might be wondering what on earth having a business library has to do with growing your business and with...

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Being Consistent is the Key to Marketing Success

Many times over the last few years we've been asked "what is the key to marketing success?" or words to that effect. In short, there's no secret, it's as simple as having a plan and being consistent.  So in this video we share our 'key to marketing success' and how...

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Business Lessons From the Super Bowl

There are loads of parallels between sport and business and how the psychology and commitment for success in each are often very similar.  So here's a few business lessons from the Super Bowl. https://youtu.be/sW4oI-Ne7tQ TRANSCRIPT Hi there, and welcome to another...

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A simple way to get customers talking about you

If you can get customers talking about you (in a good way) then it's going to be far easier to pick up referrals and also extra orders.  Here's a few examples and ideas to get you started. https://youtu.be/PkI4Q3n8mWY TRANSCRIPT Today, we’re going to be looking at a...

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What is SEO? – SEO Explained

We're regularly asked "What is SEO?" so here's a run-down of what it means and how you can do it more effectively for your website. https://youtu.be/iiabXG6MUYk   TRANSCRIPT Hi there. In this video, were going to look at Search Engine Optimization, or SEO, and I’m...

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How to Spot Profit Opportunities in Your Business

When we work with clients in marketing website design we often show them How to Spot Profit Opportunities in Their Business.  And it's often quite easy to do because getting an external view gives you the objectivity to look from the outside in. Here we share some of...

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How to improve your cyber security (for free)

In the wake of the ransom-ware attacks in the last couple weeks we updated our clients with some pointers on keeping their computers and their websites safer from such attacks. So, here's a few pointers on how to improve your cyber security for free....

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With PPC Targeted Marketing is now easier than ever

In a previous post we explained why broadcast (scattergun) marketing isn't so hot any more. (http://buzzwebsitedesign.com/scattergun-marketing-doesnt-work) But this has been replaced by something much better called 'targeted marketing'. What I mean by targeted...

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5 great reasons to use YouTube in your marketing

In this post we're sharing 5 great reasons to use Youtube in your marketing.  Youtube really is the unsung hero of social media but it's actually more widely used than all other platforms. https://youtu.be/nqD_lCjfxMs TRANSCRIPT Today, I'm going to be sharing with you...

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Why you should segment your market

It's important to know why you should segment your market, especially if you're selling a variety of products that could be used by different demographics. Here we'll show you why it's important and how it's done: https://youtu.be/59Qklc99XJA TRANSCRIPT In today's...

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How to get great testimonials for your business

Testimonials are a great way to let prospective customers know what other customers think of you and your offering. But getting this feedback can sometimes be a little awkward.  So here we'll share some ideas on how to get great testimonials for your business....

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A classic example of business self-sabotage

We hear a lot of stories about business self-sabotage in the work that we do but this example is an absolute classic. https://youtu.be/59d19Y9nMss In this short session, I want to tell you a story, a real classic example of business self-sabotage in the hope that you...

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How often should you send out marketing emails?

We regularly hear the question  "How often should you send out marketing emails?" so this post should begin to answer that question for you: https://youtu.be/MaOW1FhR7XA TRANSCRIPT In today's snippet, I want to just talk about a topic that is, actually, pretty big on...

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How to make photos work for your website

Why your photos have a job to do Images capture the viewer’s attention and hold it for a moment, they are being processed in their head far quicker than your copy, no matter how relevant and carefully written. Images need to support and enhance your web site's message...

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Make It Easy For Customers To Buy From You

These days it's vital to Make It Easy For Customers To Buy From You.  But here's an example of where a global payment processing company got it badly wrong: https://youtu.be/6Ufl6F9ZAgo TRANSCRIPT In today's snippet, I would like to tell you a story about something...

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GUEST POST – How copywriters can solve business problems

This post has been contributed by Ian Calcutt of cutjargon.com Looking through my recent work folders I was struck by how diverse the jobs were.  But I also realised that copywriters can solve business problems, and here's how: Over the last few months I edited blog...

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