Web Marketing Articles

A simple way to get customers talking about you

If you can get customers talking about you (in a good way) then it's going to be far easier to pick up referrals and also extra orders.  Here's a few examples and ideas to get you started. https://youtu.be/PkI4Q3n8mWY TRANSCRIPT Today, we’re going to be looking at a...

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What is SEO? – SEO Explained

We're regularly asked "What is SEO?" so here's a run-down of what it means and how you can do it more effectively for your website. https://youtu.be/iiabXG6MUYk   TRANSCRIPT Hi there. In this video, were going to look at Search Engine Optimization, or SEO, and...

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How to Spot Profit Opportunities in Your Business

When we work with clients in marketing website design we often show them How to Spot Profit Opportunities in Their Business.  And it's often quite easy to do because getting an external view gives you the objectivity to look from the outside in. Here we share some of...

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How to improve your cyber security (for free)

In the wake of the ransom-ware attacks in the last couple weeks we updated our clients with some pointers on keeping their computers and their websites safer from such attacks. So, here's a few pointers on how to improve your cyber security for free....

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With PPC Targeted Marketing is now easier than ever

In a previous post we explained why broadcast (scattergun) marketing isn't so hot any more. (http://buzzwebsitedesign.com/scattergun-marketing-doesnt-work) But this has been replaced by something much better called 'targeted marketing'. What I mean by targeted...

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5 great reasons to use YouTube in your marketing

In this post we're sharing 5 great reasons to use Youtube in your marketing.  Youtube really is the unsung hero of social media but it's actually more widely used than all other platforms. https://youtu.be/nqD_lCjfxMs TRANSCRIPT Today, I'm going to be sharing with you...

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Why you should segment your market

It's important to know why you should segment your market, especially if you're selling a variety of products that could be used by different demographics. Here we'll show you why it's important and how it's done: https://youtu.be/59Qklc99XJA TRANSCRIPT In today's...

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How to get great testimonials for your business

Testimonials are a great way to let prospective customers know what other customers think of you and your offering. But getting this feedback can sometimes be a little awkward.  So here we'll share some ideas on how to get great testimonials for your business....

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A classic example of business self-sabotage

We hear a lot of stories about business self-sabotage in the work that we do but this example is an absolute classic. https://youtu.be/59d19Y9nMss In this short session, I want to tell you a story, a real classic example of business self-sabotage in the hope that you...

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How often should you send out marketing emails?

We regularly hear the question  "How often should you send out marketing emails?" so this post should begin to answer that question for you: https://youtu.be/MaOW1FhR7XA TRANSCRIPT In today's snippet, I want to just talk about a topic that is, actually, pretty big on...

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How to make photos work for your website

Why your photos have a job to do Images capture the viewer’s attention and hold it for a moment, they are being processed in their head far quicker than your copy, no matter how relevant and carefully written. Images need to support and enhance your web site's message...

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Make It Easy For Customers To Buy From You

These days it's vital to Make It Easy For Customers To Buy From You.  But here's an example of where a global payment processing company got it badly wrong: https://youtu.be/6Ufl6F9ZAgo TRANSCRIPT In today's snippet, I would like to tell you a story about something...

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GUEST POST – How copywriters can solve business problems

This post has been contributed by Ian Calcutt of cutjargon.com Looking through my recent work folders I was struck by how diverse the jobs were.  But I also realised that copywriters can solve business problems, and here's how: Over the last few months I edited blog...

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A simple way to get competitive advantage

It's not as difficult as you might think to get competitive advantage in your marketplace. This short video will show you why: https://youtu.be/gaJqrxECvrs TRANSCRIPT Today, I'm going to teach you a very simple way to get competitive advantage in your marketplace. But...

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How To Find The Time To Write Regular Blog Posts

We're regularly asked about "How To Find The Time To Write Regular Blog Posts" by clients and contacts so hopefully this video and blog post will help: https://youtu.be/aQBvEZPBo6E TRANSCRIPT Hi, guys. It's Karl here, and welcome to another marketing snippet to help...

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How To Improve Sales With Better Follow-up

We regularly get calls from potential clients asking whether we can coach them in How To Improve Sales.  So here's some ideas on How To Improve Sales With Better Follow-up: https://youtu.be/Z-X4c9FFZPU Today's snippet is all about the number one key to sales success....

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3 Simple Ways To Improve Your Networking

Now, in today's video, I want to go on a bit of a rant. Those that know me will probably say that I'm fairly good at ranting, but this particular one revolves around an event that I went to just over a week ago, and it's a bit like trying to avoid making simple...

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Why you should put marketing in your diary

We always do our best make sure out clients get the best out their websites and their marketing efforts.  But it can be an uphill struggle until you get to grips with the reasons why you should put marketing in your diary. https://youtu.be/Diq9leHifuw TRANSCRIPT In...

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An Easy Way to Get More Referrals in Your Business

https://youtu.be/19IKB9hdEgo TRANSCRIPT Today, I'd like to share a couple of short stories that I find to be an easy way to get more referrals.  And I'm sure that on almost any business you can do something similar. It goes kind of like this: I have a client who runs...

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10+ easy ways to improve your success on social media

https://youtu.be/BFsWAKDIcyE TRANSCRIPT In this short session, I'm just going to share a few pointers on how to improve your success on social media. And, if you're not on social media, you really are missing out on a potentially huge opportunity to reach, engage...

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How long is a blog post supposed to be?

https://www.youtube.com/watch?v=ICJpL7JW2k0 When working with clients we get asked a lot of questions about blogging and one of the most common is "how long is a blog post supposed to be?" or "how much should I write?" And I'm going to give you some good news here and...

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