by Karl Craig-West | Online Marketing Articles |
It can seem like hard work to maximise sales from e-commerce but there are plenty of tools available these days to make ecommerce success more achievable. Here’s a post contributed by the team at Swift ERM that will give you some food for thought. Data-analytics...
by Karl Craig-West | Online Marketing Articles |
Latent Semantic Indexing (LSI) is a tool of search engines to work out what words and phrases your content should be ranked for. It’s very technical to describe but the video talks you through that it is and how you can leverage LSI to boost your website in the...
by Karl Craig-West | Online Marketing Articles |
An easy way to find content for your online marketing is to use the news in your social media. It’s much simpler than you think and, when you’ve woken up to it, you’ll never be short of things to publish online. The idea of using the news is called...
by Karl Craig-West | Online Marketing Articles |
Having a new website built should really be a starting point for your online marketing efforts. Your new website is just the beginning if you want to win customers through the web. Gone are the days when you can just launch a website and expect traffic to come and the...
by Karl Craig-West | Online Marketing Articles |
You can improve your social media marketing results with a focus on quality and not quantity. Having plenty of connections and/or followers on social media is key, but it’s even more essential to make sure that those connections are the right ones. Here’s...
by Karl Craig-West | Online Marketing Articles |
A key part of making your blog successful is keeping people reading when they arrive. The best part is that it’s not as difficult as you might think. And, if you really get to grips with these 3 concepts, they can be a very effective at helping you with getting...
by Karl Craig-West | Online Marketing Articles |
Here we’ll show you a simple tool to help you manage social media in 10 minutes a day (or less). The key thing is to use the technology available as much as possible. It’s far too easy to go into each social channel and then get distracted by what your...
by Karl Craig-West | Online Marketing Articles |
Here I’m going to share with you seven simple ways to find content and ideas for writing on your blog. TRANSCRIPT So, first things first, why a blog? Well, to be honest, Google wants just a few things from a website, and one of the principal things is it wants...
by Karl Craig-West | Online Marketing Articles |
Today I’m going to share some ideas on why it’s important for you to focus on one area of expertise or skillset within your marketing. TRANSCRIPT Hone in on your expertise or specialism. So, what do I mean by honing on just one area of expertise or specialism? Well,...
by Karl Craig-West | Online Marketing Articles |
Learn the key things to boost your website in the search results this year with “SEO Trends for 2019”. If you have a website for your business then you’re probably aware that if you’re not doing well in Google (and other search engines) then...
by Karl Craig-West | Online Marketing Articles |
Here we’re sharing some ideas on how you can improve your brand penetration in your market. TRANSCRIPT Now, the reason why I’m wearing this rugby shirt is because the wife and our youngest daughter went over to Coventry on Saturday to watch the Leicester Tigers...
by Karl Craig-West | Online Marketing Articles |
Here we’re going to look at how to manage your social media in as little as 10 minutes a day using a tool called Hootsuite. TRANSCRIPT Now, the reason why I’m doing this is because far too many people who run small businesses and who are self-employed spend far too...
by Karl Craig-West | Online Marketing Articles |
Here, we’re going to look at how to create content for your website. Content is king in Google so you need to get very good at this if you’re going to start climbing the search results. TRANSCRIPT Now, the reason this has come about is because we build websites...
by Karl Craig-West | Online Marketing Articles |
Hi there. Today, we’re going to look at content marketing and why you should put more marketing into your content marketing. Anyway, so there’s been an awful lot of talk over recent years about content marketing. Content marketing is often about blogging...
by Karl Craig-West | Online Marketing Articles |
This post has been kindly contributed by Karen Cooper of Northlight Photography. As commercial photographers, we of course strongly recommend the use of photographs on websites – they are a powerful marketing tool and can quickly convey your message to potential...
