How to make sure your marketing hits the mark

Here’s the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013.

The key points from the talk are :

  • Make sure you know what your target market is
  • Use messages that your target marketing will likely respond to
  • Choose the appropriate marketing channels to reach your market
  • Use social media wisely
  • Use Youtube a lot more
  • Use postal marketing more (
  • Work on getting noticed

A few other articles you may find useful include:

If you’d like a chat about how we can work together to improve your marketing performance then give us a call on 0116 3552194 or email me on

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