You can improve your social media marketing results with a focus on quality and not quantity.
Having plenty of connections and/or followers on social media is key, but it’s even more essential to make sure that those connections are the right ones.
Here’s a few thoughts to help you refine your social media targeting and the results you get from your social media marketing.
The key points are that you should be more selective in who you connect with and follow on social media.
It’s pointless trying to engage with people and businesses that are simply not in your target market.
You can follow industry leaders but not just anyone anywhere.
The reason is that you can waste a lot of time and energy trying to promote a business to the wrong people. If they’re not in your target market then it’s a bad social media marketing approach.
The key question to ask before you connect with someone, or accept a connection request (especially on Linkedin), ask yourself if you’re ever likely to buy from them or if they’re likely to buy from you.
The key question to ask before you connect with someone, or accept a connection request (especially on Linkedin), is “am I ever likely to buy from them?” or “are they likely to buy from me?”.
You can also ask yourself whether you’re ever really to engage with them or them with you.
If the answer is ‘probably not’ then simply say no. It’s not impolite, you’re simply saving yourself a little bit of time and hassle.
Not only that but if someone is following 25,000 people then the likelihood of you ever getting spotted by that person is nigh-on nil.
The key point is that, just like all other marketing, you should always start with your target market. If social media is important to you (and it should be) then look to connect and engage with those who fit your target business demographics.
If want to make your social media marketing easier to manage then check out this blog post (with video) : “How to manage social media in 10 minutes a day“
If you’ve any questions the please let us, know, write them in the comments below. It’ll be great to hear from you.
