Latent Semantic Indexing (LSI) is a tool of search engines to work out what words and phrases your content should be ranked for.
It’s very technical to describe but the video talks you through that it is and how you can leverage LSI to boost your website in the search engines.
The upshot of Latent Semantic Indexing is that the search engines (but especially Google) can pick up the intent of your content from the words and language that you use.
This means that it’s usually a wise strategy to create plenty of content that talks ‘around’ your core topic.
If you’re a motorcycle mechanic then you should have plenty of blog posts (or maybe even videos) about motorcycle repair and maintenance.
Google will spot the pattern and give your website more points in the rankings compared to your competition.
The key thing is to write for your audience and not the search engines.
Google has the most complex language analysis tool in the world and can easily spot if you’re trying to game the system or writing unnecessarily complex text.
But what’s great about Latent Semantic Indexing is that the search engines will also pick out phrases in your content that you may not have intended to rank for. If you have a broad range of topic-related content then you’ll be ranked for a broad range of phrases around your topic.
For example, if, in your motorcycle maintenance blog, you’ve mentioned a particular type of oil then you’ll likely be listed in Google for something like ‘motorcycle oil’.
It’s pretty cool because Google has realised a semantic intent of your post and given you a spot in the search results for it.
So, here are the key points to consider for Latent Semantic Indexing on your website:
- Write in plain language. Don’t try to be clever or overly technical.
Remember: you’re writing for humans who search for stuff.
- Address your audience. Here you would make sure that you’re giving your audience what they’re looking for.
Write useful stuff that helps people and answers questions.
- Write stuff regularly. Google loves content and if you’ve nearly no content on your website then it’s going to difficult for you to rank well in the search engines.
If you struggle for blog post/content ideas then check out this blog post : https://buzzwebsitedesign.com/seven-simple-ways-to-find-content/
- Have a page for each service or variation of service. The key thing here is that you want to give your website the best chance of ranking for a wide range of phrases.
Got questions or an opinion on this?
It’d be great to hear from you, just write in the comments below:
