A key part of making your blog successful is keeping people reading when they arrive.

The best part is that it’s not as difficult as you might think. And, if you really get to grips with these 3 concepts, they can be a very effective at helping you with getting across almost all messages.

So, here we explain the 3 most simple ways to improve readership and engagement for your blog. Even better is that they can also apply to almost all of your marketing communications.

The key points are:

1 – Write in plan everyday language
If people have to work hard to understand what you’ve written then they will click the back button in a hurry. This is probably the biggest reason why people don’t read blog posts; it’s just way too hard to digest quickly and easily. Make sure that your text is easy to read and you will keep people reading.

2 – Break text into short sentences and short paragraphs
It’s hard on the eye to keep track of large blocks of text on the web. So, use shorter blocks of text and it’ll be less difficult to follow. Not only that but it will be more visually appealing too.

3 – Use sub-headings to highlight key areas and to emphasise important points
Just like this post, where we have a numbered list with headings, try and break your text into shorter sections with titles. This enables people to skim over blocks that may not apply. And, it also means that you can more easily lead readers on with enticing sub-headings.

If you know of any other simple ways to improve readership then let us know by writing in the comments below. It’ll be great to hear from you and we always respond to blog comments.

Struggling to find time to write blog posts?
Check out this helpful video and blog post : https://buzzwebsitedesign.com/how-to-find-the-time-to-write-regular-blog-posts/

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