by Karl Craig-West | Online Marketing Articles |
Now, as we’ve previously written here on our website, we’re big fans of having a plan for your marketing, and I’d like to share a really simple web marketing plan that has been used to great effect by one of our clients. Now, I mentioned in a...
by Karl Craig-West | Online Marketing Articles |
During a recent conversation with a potential client, I actually heard the question, “Why do I need to plan my marketing?” And to be honest, I was a little dumbfounded at the time. But, for someone who’s never really been in the marketing industry or...
by Karl Craig-West | Online Marketing Articles |
In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here’s a few key points: You need to be clear...
by Karl Craig-West | Online Marketing Articles |
When we build websites we always focus as much on the marketing aspects of the site as we do the design. This may seem a little unconventional but, in our view, a website should be a marketing tool and not just a pretty brochure online. During the design and build...