by Karl Craig-West | Online Marketing Articles |
Online marketing has grown with the time. There has been constant transformations and progress in the processes and strategies of internet marketing. Content marketing is one of the effective tools in the hands of online marketers to achieve online success. At the...
by Karl Craig-West | Online Marketing Articles |
OK, so I’m going on a bit of a rant here due to recent experiences. I’m hoping that what I’m ranting about doesn’t apply to you though. You see, something I’ve noticed is that many people in business still don’t yet realise...
by Karl Craig-West | Online Marketing Articles |
One of the biggest challenges we face in the online marketing world is to keep up with what the search engines are doing so that we can help our clients promote their sites online. Over the last couple of years Google and the other search engines have been moving the...
by Karl Craig-West | Online Marketing Articles |
Let me ask you an important question: Do you invest in online marketing? It might seem like an odd question but let me explain where I’m coming from with this: In the bad old days when accountants ruled the world they would label marketing as a cost, something...
by Karl Craig-West | Online Marketing Articles |
How to make sure your marketing hits the mark Here’s the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. The key points from the talk are : Make sure you know what your target...
by Karl Craig-West | Online Marketing Articles |
Some of the time when we discuss social media for businesses we’re still asked if it’s really worth it. And, in some ways, it’s a very important question. Particularly since many businesses, especially smaller firms, already have enough to do trying...
by Karl Craig-West | Online Marketing Articles |
In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here’s a few key points: You need to be clear...
by Karl Craig-West | Online Marketing Articles |
When we build websites we always focus as much on the marketing aspects of the site as we do the design. This may seem a little unconventional but, in our view, a website should be a marketing tool and not just a pretty brochure online. During the design and build...
by Karl Craig-West | Online Marketing Articles |
If you run a business then it’s likely that at some point you will want to promote your products and services through some kind of advertising. Many businesses do this on the web but, as with any public marketing channel it’s very important to make sure...
