by Karl Craig-West | Online Marketing Articles |
There’s no way that any business can ignore the importance of online marketing but here’s a true story about how to waste money on social media. It’s not just about followers: A few months ago I had a brief chat with a friend, called Lucy, who runs a...
by Karl Craig-West | Online Marketing Articles |
Let me ask you an important question: Do you invest in online marketing? It might seem like an odd question but let me explain where I’m coming from with this: In the bad old days when accountants ruled the world they would label marketing as a cost, something...
by Karl Craig-West | Online Marketing Articles |
Some of the time when we discuss social media for businesses we’re still asked if it’s really worth it. And, in some ways, it’s a very important question. Particularly since many businesses, especially smaller firms, already have enough to do trying...
