by Karl Craig-West | Online Marketing Articles |
You can improve your social media marketing results with a focus on quality and not quantity. Having plenty of connections and/or followers on social media is key, but it’s even more essential to make sure that those connections are the right ones. Here’s...
by Karl Craig-West | Online Marketing Articles |
Want to learn how to be successful in social media marketing? Have a read about my friend Sam and find out the essential ingredient. I’d like to tell you a story about social media success and, hopefully, this story will inspire you to become that little bit...
by Karl Craig-West | Online Marketing Articles |
All of our clients will have heard us say that “You must be clear in your communication.” And there’s very good reason for this as I’ll explain: One of the things that really frustrates us when we look at websites, and the wide variety of other...
by Karl Craig-West | Online Marketing Articles |
There’s no way that any business can ignore the importance of online marketing but here’s a true story about how to waste money on social media. It’s not just about followers: A few months ago I had a brief chat with a friend, called Lucy, who runs a...
by Karl Craig-West | Online Marketing Articles |
One of the biggest challenges we face in the online marketing world is to keep up with what the search engines are doing so that we can help our clients promote their sites online. Over the last couple of years Google and the other search engines have been moving the...
by Karl Craig-West | Online Marketing Articles |
How to make sure your marketing hits the mark Here’s the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. The key points from the talk are : Make sure you know what your target...
by Karl Craig-West | Online Marketing Articles |
Some of the time when we discuss social media for businesses we’re still asked if it’s really worth it. And, in some ways, it’s a very important question. Particularly since many businesses, especially smaller firms, already have enough to do trying...
by Karl Craig-West | Online Marketing Articles |
In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here’s a few key points: You need to be clear...
by Karl Craig-West | Online Marketing Articles |
When it comes to social media it’s important to understand what you’re aiming to get out of it. As you might imagine in our line of work we’re often asked “Do I really need a Facebook page?” And like with many things we always answer:...
by Karl Craig-West | Online Marketing Articles |
In this series on social media marketing for business, we’ll be sharing some of the key information on getting more out of the social media in the most effective manner. Here we’re aiming to use our time wisely. Just spent a few hours with a client called...
by Karl Craig-West | Online Marketing Articles |
We get asked quite frequently about Facebook and whether a business should invest time and effort into having a Facebook page for business. At the moment our stock answer is: “it depends on your business”. The reason we say that is because it really...
