by Karl Craig-West | Online Marketing Articles |
It’s important to know why you should segment your market, especially if you’re selling a variety of products that could be used by different demographics. Here we’ll show you why it’s important and how it’s done: TRANSCRIPT In...
by Karl Craig-West | Online Marketing Articles |
Let me ask you an important question: Do you invest in online marketing? It might seem like an odd question but let me explain where I’m coming from with this: In the bad old days when accountants ruled the world they would label marketing as a cost, something...
by Karl Craig-West | Online Marketing Articles |
How to make sure your marketing hits the mark Here’s the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. The key points from the talk are : Make sure you know what your target...
by Karl Craig-West | Online Marketing Articles |
Building a business is hard work but targeting your marketing properly can save time, and money so here’s our thoughts on how you can up the responsiveness of your marketing spend. In our work building websites we always ask our clients about their target...
by Karl Craig-West | Online Marketing Articles |
In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here’s a few key points: You need to be clear...
by Karl Craig-West | Online Marketing Articles |
In this series on social media marketing for business, we’ll be sharing some of the key information on getting more out of the social media in the most effective manner. Here we’re aiming to use our time wisely. Just spent a few hours with a client called...
