by Karl Craig-West | Online Marketing Articles |
In a previous post we explained why broadcast (scattergun) marketing isn’t so hot any more. (https://www.buzzwebsitedesign.com/scattergun-marketing-doesnt-work) But this has been replaced by something much better called ‘targeted marketing’. What I...
by Karl Craig-West | Online Marketing Articles |
It’s important to know why you should segment your market, especially if you’re selling a variety of products that could be used by different demographics. Here we’ll show you why it’s important and how it’s done: TRANSCRIPT In...
by Karl Craig-West | Online Marketing Articles |
First there were flyers, then came newspapers, followed by radio and then television. All four of them were broadcast media, usually selling broadcast/scattergun marketing channels. The thing is, as many will already know, they are slowly dying. Ad revenue in the...
by Karl Craig-West | Online Marketing Articles |
How to make sure your marketing hits the mark Here’s the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. The key points from the talk are : Make sure you know what your target...
