Web Marketing Blog

Why Marketing is like rugby

Why Marketing is like rugby

In this short video I give our thoughts on why marketing is like rugby (or any other team sport really). https://www.youtube.com/watch?v=8KvSOF56-Ws Transcript Hi, guys, it’s Karl here again from Buzz Website Design and Marketing. Welcome to another snippet of...

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Why do you want a website?

Why do you want a website?

One of the important questions that we often ask potential new customers is "why do you want a website?". Now, this might sound like a bit of a silly question because in business these days having a website is seen as just something you have, like having a telephone...

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Gary Foster on “The Six Inches of Success”  [VIDEO]

Gary Foster on “The Six Inches of Success” [VIDEO]

https://www.youtube.com/watch?v=a_VJpfop6i8 TRANSCRIPT Karl Craig-West: Hi, it’s Karl here from Buzz Marketing and Website Design and, today, I have an absolute treat for you. You see, my friend Gary Foster, who is a professional speaker, author, and coach on the...

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Why you should tailor your marketing to your market

Why you should tailor your marketing to your market

https://www.youtube.com/watch?v=glJmHxIqzXY A case study on why you should tailor your marketing to your market. Transcript: Hi, folks. It’s Karl here from Buzz Website Design in Leicester and in today’s video I want to share something with you which is actually very,...

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The Value of Keeping in Touch with Your Database

The Value of Keeping in Touch with Your Database

https://www.youtube.com/watch?v=516bKZ0D3cA Hi, guys. It’s Karl here from Buzz Website Design in Leicester and it’s really just a quick one today to remind you of the value of keeping in touch with people. I’ve just been on the phone with a woman who I went to see...

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[VIDEO] Topical ideas and using Star Wars in your marketing

[VIDEO] Topical ideas and using Star Wars in your marketing

There's nothing to stop you using Star Wars in your marketing. But there's loads of other stuff out there in the media and current affairs that you can also use: https://youtu.be/2dODqJPz_6A Hi! It’s Karl here from Buzz Website Design and I just wanted to give you a...

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Why Blogging is important for your website

Why Blogging is important for your website

Ever wondered why blogging is important for your website and your SEO? Watch this short video and learn more about blogging with a couple of examples of small businesses doing well on Google because of their blogs. https://www.youtube.com/watch?v=-lsrwqw5mAU   I...

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Why newsletters don’t work any more

Why newsletters don’t work any more

What I'd like to discuss in this particular post is why newsletters don't work any more. Now, you've probably seen many websites where they've got a little box somewhere which has a box for your name, and your email address, and it says, "Sign up to our newsletter."...

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How about a simple way to sell more?

How about a simple way to sell more?

Now, I'd like to tell you another story (because the best lessons in any walk of life are through examples and stories). This story highlights an often overlooked but very simple way to sell more. And the moral of the story is this: "if you're paying attention, you...

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A simple web marketing plan that anyone could use

A simple web marketing plan that anyone could use

Now, as we've previously written here on our website, we're big fans of having a plan for your marketing, and I'd like to share a really simple web marketing plan that has been used to great effect by one of our clients. Now, I mentioned in a previous post about...

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Why do I need to plan my marketing?

Why do I need to plan my marketing?

During a recent conversation with a potential client, I actually heard the question, "Why do I need to plan my marketing?" And to be honest, I was a little dumbfounded at the time. But, for someone who's never really been in the marketing industry or has never really...

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Here’s why it’s OK for your website to be like a bulldog

Here’s why it’s OK for your website to be like a bulldog

Bulldogs are Beautiful! No really, they are... You may not know it but today (21st April 2015) is “Bulldogs are Beautiful Day”. I suspect that this day came about because bulldogs are not often considered the most  attractive of animals. Think about it:if someone told...

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How to be successful in social media marketing

How to be successful in social media marketing

Want to learn how to be successful in social media marketing? Have a read about my friend Sam and find out the essential ingredient. I'd like to tell you a story about social media success and, hopefully, this story will inspire you to become that little bit more...

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Getting the colours right on your website

Getting the colours right on your website

OK, so this is a little late in the day but here goes anyway... As head of the creative division of Buzzwebs, it’s only fair that I write today's newsletter celebrating Crayola Crayon Day. I love colouring-in I do! Be it digitally or back-to-basics with paper and felt...

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Be Clear in Your Communication, Not Clever

Be Clear in Your Communication, Not Clever

All of our clients will have heard us say that "You must be clear in your communication." And there's very good reason for this as I'll explain: One of the things that really frustrates us when we look at websites, and the wide variety of other marketing that comes...

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Does your website make friends?

Your website should be friendly and engaging and should really entice visitors to take your offered handshake. In other words, it should be making friends. In this short video we show you how to make a friend, just for Make a Friend Day (February 11th). If you'd like...

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Simple Content Marketing – some pointers

Simple Content Marketing – some pointers

Online marketing has grown with the time. There has been constant transformations and progress in the processes and strategies of internet marketing. Content marketing is one of the effective tools in the hands of online marketers to achieve online success. At the...

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How to waste money on social media

How to waste money on social media

There's no way that any business can ignore the importance of online marketing but here's a true story about how to waste money on social media. A few months ago I had a brief chat with a friend, called Lucy, who runs a gardening company. As you do, I asked her it was...

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Why you should think more of your website

Why you should think more of your website

OK, so I'm going on a bit of a rant here due to recent experiences. I'm hoping that what I'm ranting about doesn't apply to you though. You see, something I've noticed is that many people in business still don't yet realise that their website is more important now...

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Don’t let your domain be ransomed by a web designer

Don’t let your domain be ransomed by a web designer

I'd like to tell you some horror stories about clients of ours who've had a hard time dealing with web designers and domains. The thing is, not everyone is a techie and knows how to buy/register a domain. And some clients are very busy and don't even want to spend the...

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How to get more out of networking

This is one we found in the archive. We were invited to speak at a startups workshop on "how to get more out of networking".  Here is the audio recording of the talk. https://www.buzzwebsitedesign.comk/wp-content/uploads/2012/07/get-more-from-networking.mp3

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Choosing the right Social Media name for your business

Choosing the right Social Media name for your business

A Rose by Any Other Name….. Choosing the right Social Media name is a hot topic I come across very often when advising a business owner or members of staff on how to take their first dive into the Social Media jungle. The times that a client has asked me for help with...

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How to Make Sure Your Marketing Hits The Mark!” Free MP3

Hi there, here is the audio recording from my talk at Meet n Mingle in Leicester on Wednesday 4th December 2013. The key messages are: Know your market (who you're selling to) Know what they are likely to respond to (what you will say to them) work out the channels...

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Quick tip on competitor analysis for SEO

Quick tip on competitor analysis for SEO

Getting on page one of Google's search results for our desired keywords is the holy grail on Search Engine Optimisation (SEO) so here's a quick tip on competitor analysis for SEO. The first thing to know is the kinds of keywords or search terms that you'd like your...

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Local online marketing can reap great rewards

Local online marketing can reap great rewards

In the online marketing world there are possibly hundreds of ways to get your message out there. But what's often overlooked is local online marketing, which is where you target your online message to appeal to those in your business locality. It may seem obvious that...

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It’s time to focus on content marketing

It’s time to focus on content marketing

One of the biggest challenges we face in the online marketing world is to keep up with what the search engines are doing so that we can help our clients promote their sites online. Over the last couple of years Google and the other search engines have been moving the...

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Using video for marketing and having some fun in doing it

Here at Buzz we're on a bit of a mission to get more of our clients into using video for marketing. You see, online video is even more popular now with over 72 hours of video being uploaded to Youtube every minute. More importantly, Youtube is the world's 2nd largest...

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Do you invest in online marketing?

Do you invest in online marketing?

Let me ask you an important question: Do you invest in online marketing? It might seem like an odd question but let me explain where I'm coming from with this: In the bad old days when accountants ruled the world they would label marketing as a cost, something to be...

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Write in plain English and improve your marketing

Write in plain English and improve your marketing

If you're in business you should be constantly looking for ways to improve your marketing. There's lots of things you can do but one of the most basic things is to ensure that you're not blinding your audience with science and/or jargon. In other words: write in plain...

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How to make sure your marketing hits the mark seminar

How to make sure your marketing hits the mark Here's the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. https://youtu.be/upsI62QF9zY The key points from the talk are : Make sure you...

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Are you targeting your marketing properly?

Building a business is hard work but targeting your marketing properly can save time, and money so here's our thoughts on how you can up the responsiveness of your marketing spend. In our work building websites we always ask our clients about their target market. This...

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Why human translation is better than online translation

Why human translation is better than online translation

Computer says what? The Internet has made our lives better at work, home and play. If it has brought so much joy into our society and sorted out so many things for us, then the presence of online translators means our content will be immediately available in every...

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Contacting you should be easy

Contacting you should be easy

OK, bear with me here as I go on a bit of a rant. I promise I'm making a very pertinent point: When sitting with a potential client recently we did a little bit of competition analysis and quickly realised that many businesses online see to want to make it very...

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A couple of quick pointers on using Linkedin for marketing

A couple of quick pointers on using Linkedin for marketing

OK, so we're all sold on the marketing potential of social media. Aren't we? But I'd like to write a little bit about using Linkedin for marketing in the B2B field. First off, at the time of writing Linkedin has over 200,000,000 (that's two hundred million) users and...

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Blogging for Business – is it worth the effort?

Blogging for Business – is it worth the effort?

Despite the best efforts of the marketing experts and the social media industry some folks who run small businesses are still wondering if blogging for business is really worth the effort. And instead of reiterating what we wrote in our post '5 reasons why your...

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Why use CRM in your business?

Why use CRM in your business?

When we work with clients on their web marketing and general marketing strategies we're often asked "Why use CRM?" Even more surprising is that we're sometimes asked "What is a CRM?" I'd like to answer both of those two questions in reverse order from what's written:...

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What a website marketing plan needs

In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here's a few key points: You need to be clear on who...

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A Website Marketing Plan is a must

When we build websites we always focus as much on the marketing aspects of the site as we do the design. This may seem a little unconventional but, in our view, a website should be a marketing tool and not just a pretty brochure online. During the design and build...

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