Web Marketing Blog
Why You Should Take Regular Time Out to Build Your Business
In our view it's absolutely vital to take regular time out to build your business. So here's just one way that we do it and how it can also work for you. https://www.youtube.com/watch?v=1GxaTwwaGQk TRANSCRIPT Now, today's session is being recorded in a venue in North...
10+ easy ways to improve your success on social media
https://youtu.be/BFsWAKDIcyE TRANSCRIPT In this short session, I'm just going to share a few pointers on how to improve your success on social media. And, if you're not on social media, you really are missing out on a potentially huge opportunity to reach, engage...
How long is a blog post supposed to be?
When working with clients we get asked a lot of questions about blogging and one of the most common is "how long is a blog post supposed to be?" or "how much should I write?" https://www.youtube.com/watch?v=ICJpL7JW2k0 And I'm going to give you some good news here and...
How speaking at events can help your marketing
In this post we share some pointers on speaking at events and how it can improve your ability to market your business. https://www.youtube.com/watch?v=QJL12AQG0kY TRANSCRIPT Hi, it's Karl here from Buzz Website Design and Marketing. Welcome to another marketing...
Here’s why customers will pay more for convenience
In this short video I give a few pointers on why customers will pay more for convenience. If you can make your customers' lives easier then you will sell more and at a better price. https://www.youtube.com/watch?v=yzBu99fv-wI TRANSCRIPT: "Hi, guys, it's...
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[VIDEO] Don’t make these 2 costly marketing mistakes
In this short video we explain 2 costly marketing mistakes made by a couple of friends in their IT business. https://www.youtube.com/watch?v=ZVsovjDbgds Transcript: "Hi, folks, it's Karl here again from Buzz Website Design and Marketing. Today, I want to tell you a...
How many marketing channels should you have?
https://www.youtube.com/watch?v=lpqb49HrE_M Transcript: Hi, it’s Karl here again from Buzz Website Design and Marketing. Today, I want to just talk through a question, which is asked of us on a very regular basis, and that revolves around the number of marketing...
Why Marketing is like rugby
In this short video I give our thoughts on why marketing is like rugby (or any other team sport really). https://www.youtube.com/watch?v=8KvSOF56-Ws Transcript Hi, guys, it’s Karl here again from Buzz Website Design and Marketing. Welcome to another snippet of...
Why do you want a website?
One of the important questions that we often ask potential new customers is "why do you want a website?". Now, this might sound like a bit of a silly question because in business these days having a website is seen as just something you have, like having a telephone...
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Gary Foster on “The Six Inches of Success” [VIDEO]
https://www.youtube.com/watch?v=a_VJpfop6i8 TRANSCRIPT Karl Craig-West: Hi, it’s Karl here from Buzz Marketing and Website Design and, today, I have an absolute treat for you. You see, my friend Gary Foster, who is a professional speaker, author, and coach on the...
Why you should tailor your marketing to your market
https://www.youtube.com/watch?v=glJmHxIqzXY A case study on why you should tailor your marketing to your market. Transcript: Hi, folks. It’s Karl here from Buzz Website Design in Leicester and in today’s video I want to share something with you which is actually very,...
The Value of Keeping in Touch with Your Database
https://www.youtube.com/watch?v=516bKZ0D3cA Hi, guys. It’s Karl here from Buzz Website Design in Leicester and it’s really just a quick one today to remind you of the value of keeping in touch with people. I’ve just been on the phone with a woman who I went to see...
How to sell to existing customers (or not) – video case study
https://www.youtube.com/watch?v=dcIfwiZbHno Ever wondered how to sell to existing customers? Hopefully this short post will help you to answer that question. Transcript: Hi there, I’d love to tell you a quick story based on a telephone conversation that I had with a...
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[VIDEO] Topical ideas and using Star Wars in your marketing
There's nothing to stop you using Star Wars in your marketing. But there's loads of other stuff out there in the media and current affairs that you can also use: https://youtu.be/2dODqJPz_6A Hi! It’s Karl here from Buzz Website Design and I just wanted to give...
If you build it they won’t just come – your website needs more than that
https://www.youtube.com/watch?v=RF468XjuitY Hi, there! It’s Karl here from Buzz Website Design and I want to take you on a bit of a journey based on some of the things that happen when we build websites for some people. Now I’d like to cast your mind back, if you can,...
Why you should update your website software regularly – a case study
I’d like to tell you a short story about why it’s important to update your website software on a regular basis. It may seem like an obvious thing to many, but the problem when you’re running a small business is that many of the obvious administration-type tasks fall...
Why Blogging is important for your website
Ever wondered why blogging is important for your website and your SEO? Watch this short video and learn more about blogging with a couple of examples of small businesses doing well on Google because of their blogs. https://www.youtube.com/watch?v=-lsrwqw5mAU I...
Why newsletters don’t work any more
What I'd like to discuss in this particular post is why newsletters don't work any more. Why the "sign up" box on your website is a waste of space Now, you've probably seen many websites where they've got a little box somewhere which has a box for your name, and your...
Is this the most important question to ask in your business?
Now, I hope you don't mind, but I'm going to teach you what I consider to be the most important question to ask in your business, and then I'm going to explain what I mean and what it means to you in your business. And it really is simple, in my opinion, and all the...
How about a simple way to sell more?
Now, I'd like to tell you another story (because the best lessons in any walk of life are through examples and stories). This story highlights an often overlooked but very simple way to sell more. And the moral of the story is this: "if you're paying attention, you...
A simple web marketing plan that anyone could use
Now, as we've previously written here on our website, we're big fans of having a plan for your marketing, and I'd like to share a really simple web marketing plan that has been used to great effect by one of our clients. Now, I mentioned in a previous post about...
Why do I need to plan my marketing?
During a recent conversation with a potential client, I actually heard the question, "Why do I need to plan my marketing?" And to be honest, I was a little dumbfounded at the time. But, for someone who's never really been in the marketing industry or has never really...
Here’s why it’s OK for your website to be like a bulldog
Bulldogs are Beautiful! No really, they are... You may not know it but today (21st April 2015) is “Bulldogs are Beautiful Day”. I suspect that this day came about because bulldogs are not often considered the most attractive of animals. Think about it:if someone...
How to be successful in social media marketing
Want to learn how to be successful in social media marketing? Have a read about my friend Sam and find out the essential ingredient. I'd like to tell you a story about social media success and, hopefully, this story will inspire you to become that little bit more...
Getting the colours right on your website
OK, so this is a little late in the day but here goes anyway... As head of the creative division of Buzzwebs, it’s only fair that I write today's newsletter celebrating Crayola Crayon Day. I love colouring-in I do! Be it digitally or back-to-basics with paper and felt...
The facts about the Google mobile website algorithm change in April 2015
If you own a website, it's highly likely that by now you'll have received one or two emails trying to scare you into buying a responsive or mobile-friendly version of your website, most likely at an outrageously inflated price. So, let me just tell you some of the...
Be Clear in Your Communication, Not Clever
All of our clients will have heard us say that "You must be clear in your communication." And there's very good reason for this as I'll explain: One of the things that really frustrates us when we look at websites, and the wide variety of other marketing that comes...
Does your website make friends?
Your website should be friendly and engaging and should really entice visitors to take your offered handshake. In other words, it should be making friends. In this short video we show you how to make a friend, just for Make a Friend Day (February 11th). If you'd like...
Simple Content Marketing – some pointers
Online marketing has grown with the time. There has been constant transformations and progress in the processes and strategies of internet marketing. Content marketing is one of the effective tools in the hands of online marketers to achieve online success. At the...
How to waste money on social media marketing – Case Study
There's no way that any business can ignore the importance of online marketing but here's a true story about how to waste money on social media. It's not just about followers: A few months ago I had a brief chat with a friend, called Lucy, who runs a gardening...
Why you should think more of your website
OK, so I'm going on a bit of a rant here due to recent experiences. I'm hoping that what I'm ranting about doesn't apply to you though. You see, something I've noticed is that many people in business still don't yet realise that their website is more important...
Don’t let your domain be ransomed by a web designer
I'd like to tell you some horror stories about clients of ours who've had a hard time dealing with web designers and domains. The thing is, not everyone is a techie and knows how to buy/register a domain. And some clients are very busy and don't even want to spend the...
How to get more out of networking
This is one we found in the archive. We were invited to speak at a startups workshop on "how to get more out of networking". Here is the audio recording of the talk....
Choosing the right Social Media name for your business
A Rose by Any Other Name….. Choosing the right Social Media name is a hot topic I come across very often when advising a business owner or members of staff on how to take their first dive into the Social Media jungle. The times that a client has asked me for help with...
Why Scattergun Marketing doesn’t work so well any more and what you can about it
First there were flyers, then came newspapers, followed by radio and then television. All four of them were broadcast media, usually selling broadcast/scattergun marketing channels. The thing is, as many will already know, they are slowly dying. Ad revenue in the...
How to Make Sure Your Marketing Hits The Mark!” Free MP3
Hi there, here is the audio recording from my talk at Meet n Mingle in Leicester on Wednesday 4th December 2013. The key messages are: Know your market (who you're selling to) Know what they are likely to respond to (what you will say to them) work out the channels...
Your 0800 number could be damaging your business, and here’s why:
So, many of us have previously been convinced that having an 0800 (free to call) number will increase response rates on our marketing. After all, the logic is that if the call is free then people are more likely to want to pick up the phone and give us a call, right?...
Quick tip on competitor analysis for SEO
Getting on page one of Google's search results for our desired keywords is the holy grail on Search Engine Optimisation (SEO) so here's a quick tip on competitor analysis for SEO. The first thing to know is the kinds of keywords or search terms that you'd like your...
Local online marketing can reap great rewards
In the online marketing world there are possibly hundreds of ways to get your message out there. But what's often overlooked is local online marketing, which is where you target your online message to appeal to those in your business locality. It may seem obvious that...
It’s time to focus on content marketing
One of the biggest challenges we face in the online marketing world is to keep up with what the search engines are doing so that we can help our clients promote their sites online. Over the last couple of years Google and the other search engines have been moving the...
Using video for marketing and having some fun in doing it
Here at Buzz we're on a bit of a mission to get more of our clients into using video for marketing. You see, online video is even more popular now with over 72 hours of video being uploaded to Youtube every minute. More importantly, Youtube is the world's 2nd largest...
Do you invest in online marketing?
Let me ask you an important question: Do you invest in online marketing? It might seem like an odd question but let me explain where I'm coming from with this: In the bad old days when accountants ruled the world they would label marketing as a cost, something to be...
Write in plain English and improve your marketing
If you're in business you should be constantly looking for ways to improve your marketing. There's lots of things you can do but one of the most basic things is to ensure that you're not blinding your audience with science and/or jargon. In other words: write in plain...
How to make sure your marketing hits the mark seminar
How to make sure your marketing hits the mark Here's the video from my talk at the launch event for the By Invitation Only networking group in Ashby de la Zouch on Wednesday 26th June 2013. https://youtu.be/upsI62QF9zY The key points from the talk are : Make sure you...
How to gather prospect and lead data without scaring them off
When we meet with new clients we always ask them about how they want to capture leads through their website and other sources. The most common answer is 'through the contact form' or 'they give us a call'. But this approach misses something very important: Many...
Focus on Headlines and Titles And You Will Improve Your Marketing Success
Have a think about this simple method to help you improve your marketing. Most of us read some kind of publication such as newspapers or magazines and what almost always gets our attention is the headline of particular articles. In many ways we're attracted to an...
Are you targeting your marketing properly?
Building a business is hard work but targeting your marketing properly can save time, and money so here's our thoughts on how you can up the responsiveness of your marketing spend. In our work building websites we always ask our clients about their target market. This...
Why human translation is better than online translation
Computer says what? The Internet has made our lives better at work, home and play. If it has brought so much joy into our society and sorted out so many things for us, then the presence of online translators means our content will be immediately available in every...
Contacting you should be easy
OK, bear with me here as I go on a bit of a rant. I promise I'm making a very pertinent point: When sitting with a potential client recently we did a little bit of competition analysis and quickly realised that many businesses online see to want to make it very...
A couple of quick pointers on using Linkedin for marketing
OK, so we're all sold on the marketing potential of social media. Aren't we? But I'd like to write a little bit about using Linkedin for marketing in the B2B field. First off, at the time of writing Linkedin has over 200,000,000 (that's two hundred million) users and...