Web Marketing Blog

SEO and the Fool’s Gold Fantasy

Normally we write our own articles but my good friend, Mike Beeson, wrote this and felt that it would be very useful to share. SEO and the Fool's Gold Fantasy Do you want to be on Page One of Google? Of course you do. Who wouldn't! All you have to do is believe...

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How to get your online advertising wrong

If you run a business then it's likely that at some point you will want to promote your products and services through some kind of advertising. Many businesses do this on the web but, as with any public marketing channel it's very important to make sure that your...

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Facebook page for Business – 5 things to consider

We get asked quite frequently about Facebook and whether a business should invest time and effort into having a Facebook page for business. At the moment our stock answer is: "it depends on your business". The reason we say that is because it really depends on your...

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Keep your website content updated and help your SEO

Like many of the important things in our business life a website needs some regular attention also. The search engines tend to look less favourably at websites that haven't been updated in a while or have references to things that happened some time ago. So what can...

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How a landing page can help your SEO

One of the big frustrations when doing SEO is that many website owners work hard to get traffic but miss out on business due to poor direction when the website visitor gets to the site. This is particularly the case when link building. The reason this could a problem...

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SEO Made Simple Part 2 – Off Page/Site Factors

OK, so we covered how to optimise your pages for specific keywords in the previous on-page SEO article. In this second in the series 'SEO Made Simple' we look at off-site SEO factors. This means the SEO activities we can take on the wider web and not on our website....

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SEO Made Simple – Part 1 – On-page factors

There are many ways to optimise your website for search engines and I'm going to spend the next few articles in this 'SEO Made Simple' series explaining the most important elements, starting with 'on-page' optimisation. 'On-page' literally means the optimisation of...

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5 reasons why your business needs a blog

Many business websites today have what's known as a blog. The word blog is simply an abbreviation of 'web log' which is an online journal or series of articles, usually published with the latest item first. There are millions of people writing blogs these days and...

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What is SEO and why is it important?

Because we build website for startup companies and those new into business we're often asked "What is SEO?" or "Why is SEO important?" by our new clients. So hopefully this article will help to explain a little of what SEO is about. SEO stands for 'Search Engine...

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What is a content management system (CMS) and why use one?

We've been asked a few times why we insist on using a full Content Management System (CMS) for even the smallest of websites. So here's our explanation. What is a Content Management System (CMS)? In short, it’s a database-driven software that sits behind a website...

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