Web Marketing Blog

Blogging for Business – is it worth the effort?

Blogging for Business – is it worth the effort?

Despite the best efforts of the marketing experts and the social media industry some folks who run small businesses are still wondering if blogging for business is really worth the effort. And instead of reiterating what we wrote in our post '5 reasons why your...

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Why use CRM in your business?

Why use CRM in your business?

When we work with clients on their web marketing and general marketing strategies we're often asked "Why use CRM?" Even more surprising is that we're sometimes asked "What is a CRM?" I'd like to answer both of those two questions in reverse order from what's written:...

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What a website marketing plan needs

In the last post we looked at why you should have a website marketing plan (read it here) and in this post we give you some further ideas for its development: So what should a website marketing plan look like? Well, here's a few key points: You need to be clear on who...

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A Website Marketing Plan is a must

When we build websites we always focus as much on the marketing aspects of the site as we do the design. This may seem a little unconventional but, in our view, a website should be a marketing tool and not just a pretty brochure online. During the design and build...

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SEO and the Fool’s Gold Fantasy

SEO and the Fool’s Gold Fantasy

Normally we write our own articles but my good friend, Mike Beeson, wrote this and felt that it would be very useful to share. SEO and the Fool's Gold Fantasy Do you want to be on Page One of Google? Of course you do. Who wouldn't! All you have to do is believe...

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How to get your online advertising wrong

How to get your online advertising wrong

If you run a business then it's likely that at some point you will want to promote your products and services through some kind of advertising. Many businesses do this on the web but, as with any public marketing channel it's very important to make sure that your...

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Facebook page for Business – 5 things to consider

We get asked quite frequently about Facebook and whether a business should invest time and effort into having a Facebook page for business. At the moment our stock answer is: "it depends on your business". The reason we say that is because it really depends on your...

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Keep your website content updated and help your SEO

Keep your website content updated and help your SEO

Like many of the important things in our business life a website needs some regular attention also. The search engines tend to look less favourably at websites that haven't been updated in a while or have references to things that happened some time ago. So what can...

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How a landing page can help your SEO

One of the big frustrations when doing SEO is that many website owners work hard to get traffic but miss out on business due to poor direction when the website visitor gets to the site. This is particularly the case when link building. The reason this could a problem...

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SEO Made Simple Part 2 – Off Page/Site Factors

SEO Made Simple Part 2 – Off Page/Site Factors

OK, so we covered how to optimise your pages for specific keywords in the previous on-page SEO article. In this second in the series 'SEO Made Simple' we look at off-site SEO factors. This means the SEO activities we can take on the wider web and not on our website....

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SEO Made Simple – Part 1 – On-page factors

SEO Made Simple – Part 1 – On-page factors

There are many ways to optimise your website for search engines and I'm going to spend the next few articles in this 'SEO Made Simple' series explaining the most important elements, starting with 'on-page' optimisation. 'On-page' literally means the optimisation of...

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5 reasons why your business needs a blog

5 reasons why your business needs a blog

Many business websites today have what's known as a blog. The word blog is simply an abbreviation of 'web log' which is an online journal or series of articles, usually published with the latest item first. There are millions of people writing blogs these days and...

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What is SEO and why is it important?

What is SEO and why is it important?

Because we build website for startup companies and those new into business we're often asked "What is SEO?" or "Why is SEO important?" by our new clients. So hopefully this article will help to explain a little of what SEO is about. SEO stands for 'Search Engine...

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What is a content management system (CMS) and why use one?

We've been asked a few times why we insist on using a full Content Management System (CMS) for even the smallest of websites. So here's our explanation. What is a Content Management System (CMS)? In short, it’s a database-driven software that sits behind a website...

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